Film institutions

An institution is an organisation, establishment, foundation or society which is put to the promotion of a particular genre of film. Every film contains an institution as it is a worldwide business and usually sets the scene of what is yet to come in a film. For example a Disney institution would show that the film was based at a younger target audience, more for children than anyone else.

Most films have one or two institutions which the film are made by. Some of the most common ones are New Line Cinema, Warner Bros, Universal, 21st Century Fox. Each film institution create different genres of films. For example New Line Cinema are known for horror and thriller films but also do other films as well. We need to decide which film institution we are going to use for our film and we will decide this by seeing which institution make thriller/horror films.

New Line cinema is an institution that have made a few films that are thrillers/horrors, they have made The Conjuring, Final Destination, Friday 13th and The Hobbit. This institution would be a good one to use as they have already made films from the same genre as our film trailer.

The 20^th Century fox is a film institution which is one of the 6 major American film studios, it was founded in 1935. Some of the successful films created by 21st Century Fox are Avatar and Star wars. They normally do comedy films and family genre films; they also do some horror films. When it comes to horror films 21st Century Fox prefers to distribute them rather than produce them, so I’m not sure if we would use this as our film institution for our own film we make.

I have researched different institutions that might link into our film genre and might not. Universal pictures is film institution company. It was founded in 1912. It is one of the older American film studios. Some of the well-known horror films that are used with the universal pictures institutions are, Drag me to Hell, The Strangers and Dead Silence. This film institution don’t just do horror films they do other genres of films as well.