Each film fits in to a different category called a genre. There are different genres, they are horror, thriller, comedy, romance, and action etc, each of these different genres have different conventions.
The conventions of a horror film are blood/gore, killing, male being the killer, dark settings, guns etc. These are typical conventions of a horror film, this means this is what normally happens in a horror film and its what people expect to see. As soon as you recognise one of these conventions in a film you would know straight away that its a horror film.
The conventions of a thriller film are dark settings, weapons, chases etc. These are the typical things you would expect to see in a thriller film. Normally in a thriller you wouldn't see any blood or gore that's normally how you can tell that its a horror, they normally just try to kill people but don't normally show the blood/gory parts. Some people might prefer to watch a thriller film if they aren't into seeing blood etc.
The conventions of a comedy film are normal everyday setting, number of different characters etc. When watching a comedy film you can normally tell straight away that's its comedy as you would normally find most things that happen or are said funny. The setting would normally light and in an everyday setting and there would normally be an average looking person. Comedy
films are easy to establish and they are popular.
The conventions of a romance film are couples, cute settings such as house/hotel/beach, red or white colours etc. It is normally quite easy to tell if a film is a romantic film because you would normally expect there to be a couple in it and they would normally set the film in a house or a calm area.
The conventions of an action film are, car chase, weapons, city setting etc. Most action films normally have a antagonist and a protagonist, its normally a male who is the chaser and they sometimes have females in. Car chases are really popular and common in an action film as they normally chase one another and use cars etc. They normally carry lots of weapons in actual films such as guns, bombs etc.
Each genre contains different conventions some are similar and some are nothing alike. From researching all the different genres I think that the best one to create a film trailer for would be a thriller because it leaves you with a lot of ideas of what you can do. For example you could have your film as someone being stalked/followed etc.
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