Monday, 18 November 2013

Promotional Package

Harry Potter
From watching the film trailer for Harry Potter there were a lot of main characters, there were over 30. There were also a lot of different film settings, over 40 and they have a lot of cuts, over 84. The film institution that they used was Warner Bros. The film trailer had a dark setting throughout and had fast cuts. From watching the film trailer you can see who the antagonist and protagonist are.

Film poster:
They have a number of different film posters for Harry Potter. The picture on the film posters always have a main image of a main character even if its not actually Harry.
The film poster that has Harry as the main image is the main poster, this is because it shows the main character straight away. The main image takes up the whole of the poster and the character is looking directly at the camera. This might attract the audience more and make them want to watch the film more. Also in the bottom left corner it shows another character which you can see straight away that he is the antagonist as he is a much smaller picture and in a bubble type thing. The background of this poster is quite dark which fits the conventions of most thriller film posters. However the title on this poster is quite small and doesn't really stand out especially as the colour of the title doesn't stand out from the background. This doesn't really fit the conventions because normally thriller films would have a big bold title that would stand out and draw the audiences attention. However I think this Is a good film poster but the thing I would change would definitely be the title.


Magazine:
Harry Potter has been on the front of the magazine 'Empire'. Harry is the main image on the front of the magazine and its a long shot so it includes his whole body. This image shows Harry looking directly at the camera which shows that they are trying to catch the audiences attention. This would get the audiences attention because people might see it and want to buy it, especially if they are Harry Potter fans and they see him on the front of a film magazine.


Other promotional methods:
There are also another number of different things that they have used to promote Harry Potter. You can buy different Harry Potter things such as games, props from the films, posters, books, a website, duvet sets etc. These are all ways to promote Harry Potter, this is because a number of children that are into Harry Potter will see all these things and want them because they are Harry Potter. Also all the games might interest children, especially if they haven't seen it before and if they get the game and play it, they might then want to go see Harry Potter for themselves. I think all these ways are useful because lots of people will buy them, adults will buy them for their children if they want them. Props would be a good thing because adults might take their children to the Harry Potter studios where they can buy things that are used in Harry Potter.






I think all these are good ways to promote Harry Potter and they will help attract a bigger audience.





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